How does the internet impact the marketing mix? — Internet Marketing 6379

The marketing mix (4Ps) considers the product, price, place and promotion (figure 1). The framework was developed by Jerome McCarthy in 1960 to formulate and implement marketing strategy.1 The framework was improved to consider customer service and service delivery by including people, process and physical evidence.2 An increased focus on relationships contributed to by the […]

via How does the internet impact the marketing mix? — Internet Marketing 6379

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